Laurens recently joined the Valencia based travel analytics startup ForwardKeys as their CMO. ForwardKeys allows companies operating in the travel ecosystem to better anticipate demand by having real-time access to who’s traveling tomorrow in any part of the world. After his studies at the Breda University he completed his master in retail marketing, and started at KLM and Ericsson to continue his career at GfK, one of the leading market insights companies worldwide. In various roles and for different industries he developed new ways of monitoring consumer demand. In his previous role he was responsible for all Travel & Hospitality activities within GfK. Laurens mission is to scale down data complexity towards down-to-earth core take-always, powered by a wealth of knowledge coming from a young company with a big ambition.